SPAGHETTI & MEATBALLS
Worked directly with founder and owner to develop brand tagline, website name, marketing materials, and above all: countless greeting card concepts.
Spaghetti & Meatballs is a small-but-mighty stationery business that spreads joy and connection through humorous, on-trend cards and paper goods. Now available at T.J. Maxx, Marshall’s, and countless other stores around the country and world.
Role: Freelance Copywriter
Founder/Chief Meatball Officer: Marie Castiglione
Spaghetti & Meatballs
Spaghetti & Meatballs is a small-but-mighty stationery brand built on the idea that the right card can make anyone laugh and feel a little less alone. I worked directly with founder Marie Castiglione to build the brand from the ground up—developing the tagline, naming the website, writing marketing materials, and above all: concepting countless greeting cards. The brand is now carried at T.J. Maxx, Marshall's, and stores around the world.
Role: Freelance Copywriter
Founder/Chief Meatball Officer: Marie Castiglione
Greeting Cards
Branding
Beyond the cards, I helped shape the full brand identity, from booth signage to packaging copy.
