CONVERSE • Burgundy
Led narrative direction and tone of voice for a multichannel digital experience highlighting styles in burgundy, a color of the moment. Collaborated with cross-functional partners to develop a distinctly Converse take.
Role: Lead Copywriter
Lead Designer/Art Director: Eleni Tzaneros
Converse
Close-to-Market Campaign: Burgundy
The color burgundy was everywhere—runways, social feeds, street style—and Converse moved quickly to meet the moment. This close-to-market campaign turned a single color trend into a full digital experience across homepage, email, SMS, and paid social. My job was to create a narrative experience that felt less like a product push to hop on a trend and more like a distinctive point of view: why burgundy, why now, why Converse.
Role: Copy Lead
Lead Designer/Art Director: Eleni Tzaneros
