CONVERSE • Style Stories
Led narrative direction, copywriting, and interviews for multichannel digital campaigns, season after season. These storytelling experiences highlighted how lovers of Converse style their shoes.
Role: Lead Copywriter
Lead Designers: Aubreigh Brunschwig, Peter Gjovik
Art Director: Lauren O'Neil
Converse
Style Stories: A Community-Centric Campaign
Converse wanted to shift the conversation beyond product details and into personal style—celebrating how real fans actually wear their shoes (and clothes).
I led the narrative strategy and conducted interviews with community members in person, season after season, shaping their stories into bio modules and multichannel copy that ran across email, social, and Converse.com.
The challenge was finding a consistent editorial voice that felt authentic and human across formats and audiences. The campaign drove year-over-year revenue growth and increased conversion across CRM channels.
Role: Copy Lead
Lead Designers: Aubreigh Brunschwig, Peter Gjovik
Art Director: Lauren O'Neil
Holiday 2023
Summer 2023
Holiday 2022
