CONVERSE • Style Stories

Led narrative direction, copywriting, and interviews for multichannel digital campaigns, season after season. These storytelling experiences highlighted how lovers of Converse style their shoes.

Role: Lead Copywriter

Lead Designers: Aubreigh Brunschwig, Peter Gjovik

Art Director: Lauren O'Neil

Converse

Style Stories: A Community-Centric Campaign

Converse, an iconic brand, deserved storytelling that went beyond product descriptions and into personal style: celebrating how real fans actually wear their shoes.

I led the narrative strategy and conducted interviews with community members in person, season after season, shaping their stories into bio modules and multichannel copy that ran across email, social, and Converse.com.

The challenge was finding a consistent editorial voice that felt authentic and human across channels and audiences. The campaign drove year-over-year revenue growth and increased conversion across all CRM channels.

Role: Copy Lead

Lead Designers: Aubreigh Brunschwig, Peter Gjovik

Art Director: Lauren O'Neil