About

Hi, I’m Monica.

I help brands find their voice—and then I help them write it into everything. For the past 15 years, I’ve shaped brand voice for Converse, Bumble and bumble, MAC, and other global brands—building the systems, campaigns, and experiences that draw people in and make them want to stay close. 

I love brands that prioritize creativity, self-expression, and wellness—they reflect how I live my own life. Outside of client work, I work on personal creative projects as well as study and teach yoga. If that sounds like your kind of person, let's talk.

Select Clients

  • Converse (Nike, Inc.)

  • Carhartt

  • M·A·C Cosmetics

  • Bumble and bumble

  • Dermalogica

  • Aéropostale

  • Paul Stuart

  • CBS News

Education

  • Boston University: B.S. in Communication; Advertising, Anthropology

  • UCLA + University of Pennsylvania: Continuing Education in Creative Writing, Marketing, Psychology

  • TikTok, Threads, Instagram: The Zeitgeist

  • Yoga Alliance: Registered Yoga Teacher (RYT) 200-Hour Certified