Hi, I’m Monica.

I’m a writer and storyteller who helps brands find a voice worth paying attention to. I’ve led copy and creative for Converse, Bumble and bumble, Paul Stuart, and other beloved brands for the past 15 years, shaping brand voice systems, campaigns, product launches, and digital experiences.

I believe in the power of voice and story to draw people into worlds they want to stay in—and into lasting relationships with the brands they love. My work is both digital-first and people-first: future-focused, yet grounded in timeless human truths.

What are we creating next? ✨