About
Hi, I’m Monica.
I help brands find their voice—and then I help them write it into everything. For the past 15 years, I’ve shaped brand voice for Converse, Bumble and bumble, MAC, and other global brands—building the systems, campaigns, and experiences that draw people in and make them want to stay close.
I love brands that prioritize creativity, self-expression, and wellness—they reflect how I live my own life. Outside of client work, I work on personal creative projects as well as study and teach yoga. If that sounds like your kind of person, let's talk.
Select Clients
Converse (Nike, Inc.)
Carhartt
M·A·C Cosmetics
Bumble and bumble
Dermalogica
Aéropostale
Paul Stuart
CBS News
Education
Boston University: B.S. in Communication; Advertising, Anthropology
UCLA + University of Pennsylvania: Continuing Education in Creative Writing, Marketing, Psychology
TikTok, Threads, Instagram: The Zeitgeist
Yoga Alliance: Registered Yoga Teacher (RYT) 200-Hour Certified