Paul Stuart

Paul Stuart is a New York institution—a luxury menswear retailer with a flagship on Madison Avenue and a customer who expects a certain kind of refinement in everything the brand does. As Graphic/Web Designer, I worked across nearly every touchpoint: window and in-store displays, marketing emails, website landing pages, seasonal catalogues, and print magazine ads.

This work was early in my career and one of the best educations I could have gotten—learning what it means to maintain a luxury brand voice across formats as different as a storefront window and a digital gift guide.

Role: Graphic/Web Designer

Art Directors: Cain Semrad, Niels Bolle

Creative/Marketing Director: Thomas Mastronardi

Father’s Day Campaign

The Father's Day installation featured original quotes about fatherhood, typeset and displayed in the flagship windows.

Website Redesign

Took PaulStuart.com from dated to distinguished in a full site redesign, creating a digital shopping experience that finally matched the historic brand's in-store elegance.

In-Store Signage

Provided elegantly designed commentary to accompany shoe displays inside the retail store.