CONVERSE • Corporate Core
Led narrative direction and tone of voice for a multichannel digital experience showcasing “corporate core,” a seasonally-relevant style trend. Collaborated with cross-functional partners to develop a distinctly Converse take.
Role: Lead Copywriter
Lead Designer: Leilani Nguyen
Art Director: Kristina Kaufmann
Corporate Core
Led narrative direction and tone of voice for a multichannel digital experience showcasing “corporate core,” a seasonally-relevant style trend. Collaborated with cross-functional partners to develop a distinctly Converse take.
Role: Copy Lead
Lead Designer: Leilani Nguyen
Art Director: Kristina Kaufmann
