Hi, I’m Monica.

For 15 years, I’ve shaped brand voice and creative direction for Converse, Bumble and bumble, MAC, and other global brands, developing the campaigns and experiences that turn attention into connection.

I grew up across Asia, in Hong Kong, Bangkok, and Manila, then spent time on both U.S. coasts, including more than a decade in New York City. That background gives me a culturally fluent perspective and a deep curiosity about people, which shapes everything I make.

I’m drawn to brands that champion self-expression, creativity, and well-being—they reflect my own values. When I’m not writing, you’ll find me behind a camera, spending time with my community, or exploring new places and rabbit holes.

If any of that resonates, let’s talk.