Hi, I’m Monica. 👋

I help brands speak to their people. Over the past 15 years, I’ve shaped brand voice and creative direction for Converse, Bumble and bumble, MAC, and other global brands—developing the systems, campaigns, and experiences that draw people in and keep them close.

I’m drawn to brands that champion self-expression and well-being. They reflect my own values. When I’m not writing, I’m usually behind a camera, practicing yoga, deep in a book or rabbit hole, or exploring somewhere new.

Having grown up across Asian cities like Hong Kong, Bangkok, and Manila, and on both coasts of the U.S.—including more than a decade in New York City—I bring a culturally fluent perspective and a deep curiosity about people to everything I do.

If any of that resonates, let’s talk.