Led narrative direction, copywriting, and interviews for multichannel digital campaigns, season after season. These storytelling experiences highlighted how lovers of Converse style their shoes.

Role: Lead Copywriter

Lead Designers: Aubreigh Brunschwig, Peter Gjovik

Art Director: Lauren O'Neil

Led narrative direction and tone of voice for a multichannel digital experience showcasing “corporate core,” a seasonally-relevant style trend. Collaborated with cross-functional partners to develop a distinctly Converse take.

Role: Lead Copywriter

Lead Designer: Leilani Nguyen

Art Director: Kristina Kaufmann

Led narrative direction and tone of voice for a multichannel digital experience highlighting styles in burgundy, a color of the moment. Collaborated with cross-functional partners to develop a distinctly Converse take.

Role: Lead Copywriter

Lead Designer/Art Director: Eleni Tzaneros

Designed and/or wrote daily marketing emails, social posts, and display ads for product launches and campaigns.

Roles: Senior Designer; Associate Creative Director, Digital (Copy + Design)

Design Director: Suzanne Montalbano

Copywriter: Self + Corinne Lee

Key contributor in the redesign of the Bumble and bumble website, creating a collection of user- and audience-first landing pages for product launches and seasonal experiences.

Roles: Senior Designer; Associate Creative Director, Digital (Copy + Design)

Design Director: Suzanne Montalbano

Copywriter: Self + Corinne Lee

Co-styled and art directed photography for a holiday travel campaign.

Role: Senior Designer

Design Director: Suzanne Montalbano

Worked with the Global Education team to revamp its Artist Training & Development materials. Translated pages of technical product information to compelling, inspiring stories for makeup artists on the field. Full workbook is proprietary to the brand.

Role: Freelance Creative Lead

Worked directly with founder and owner to develop brand tagline, website name, marketing materials, and above all: countless greeting card concepts.

Spaghetti & Meatballs is a small-but-mighty stationery business that spreads joy and connection through humorous, on-trend cards and paper goods. Now available at T.J. Maxx, Marshall’s, and countless other stores around the country and world.

Role: Freelance Copywriter

Founder/Chief Meatball Officer: Marie Castiglione

Designed mobile-first landing pages, outfit lookbooks, and daily marketing emails for Aéropostale.

Role: Web Designer

Senior Designer: Kumiko Harada

Art Director: Camilo Munar

Designed window and in-store displays, marketing emails, website landing pages, seasonal catalogues, and print magazine ads for the luxury menswear retailer.

Role: Graphic/Web Designer

Art Directors: Cain Semrad, Niels Bolle

Creative/Marketing Director: Thomas Mastronardi