Led storytelling—copywriting and interviews—for multiple consecutive multichannel digital campaigns highlighting how Converse enthusiasts style their shoes.

Role: Lead Copywriter

Lead Designers: Aubreigh Brunschwig, Peter Gjovik

Art Director: Lauren O'Neil

Crafted the voice for a multichannel digital experience showcasing the "corporate core" style trend. Collaborated cross-functionally to develop a distinctly Converse narrative, setting the experience apart from a mainstream sea of sameness.

Role: Lead Copywriter

Lead Designer: Leilani Nguyen

Art Director: Kristina Kaufmann

Crafted the voice for a multichannel digital experience highlighting the trending color of the season: burgundy. Collaborated cross-functionally to develop a distinctly Converse narrative, setting the experience apart from a mainstream sea of sameness.

Role: Lead Copywriter

Lead Designer/Art Director: Eleni Tzaneros

A collection of marketing emails (sent daily), social posts, and display ads for numerous product launches and campaigns for Bumble and bumble.

Led a combination of design and copywriting for these projects, in collaboration with the digital team.

Roles: Senior Designer; Associate Creative Director, Digital (Copy + Design)

Design Director: Suzanne Montalbano

Copywriter: Self + Corinne Lee

A collection of landing pages and campaign creative for product launches and seasonal experiences across Bumbleandbumble.com.

Led a combination of design and copywriting across these projects, in collaboration with the digital team.

Roles: Senior Designer; Associate Creative Director, Digital (Copy + Design)

Design Director: Suzanne Montalbano

Copywriter: Self + Corinne Lee

Responsible for styling and directing photography for a holiday travel campaign.

Role: Senior Designer

Design Director: Suzanne Montalbano

Worked with the Global Education team to revamp its Artist Training & Development materials. Translated pages of technical product information to compelling, inspiring stories for makeup artists on the field. Full workbook is proprietary to the brand.

Role: Freelance Creative Lead

Worked directly with founder and owner to develop brand tagline, website name, marketing materials, and above all: countless greeting card concepts.

Spaghetti & Meatballs is a small-but-mighty stationery business that spreads joy and connection through humorous, on-trend cards and paper goods. Now available at T.J. Maxx, Marshall’s, and countless other stores around the country and world.

Role: Freelance Copywriter

Founder/Chief Meatball Officer: Marie Castiglione

Web design for Aeropostale.com — mobile landing pages, outfit lookbooks, and marketing emails.

Role: Web Designer

Senior Designer: Kumiko Harada

Art Director: Camilo Munar

Window and in-store displays, website and email design, plus print magazine advertising and catalogue design (not pictured) for the luxury menswear retailer.

Role: Graphic/Web Designer

Art Directors: Cain Semrad, Niels Bolle

Creative/Marketing Director: Thomas Mastronardi