BUMBLE AND BUMBLE • CAMPAIGNS
As part of a Holiday campaign for Bumble and bumble, I created a number of city guides that aligned with themed holiday product sets. For these city guides, I came up with the visual concept, managed the content production and research, art directed the photo shoots, and ultimately designed them into the layout for Bumbleandbumble.com.
These guides introduced editorial content to the e-commerce site and were well-received, resulting in a successful campaign and strengthening the brand's voice as a lifestyle authority.
Art Director: Suzanne Montalbano
Bumble and bumble
Role: Senior Designer
City Guides Holiday Campaign
As part of a holiday campaign for Bumble and bumble, I created a number of city guides that aligned with themed holiday product sets. I worked on these guides from concept to launch—managing ideation, research, production, photo art direction, and final design execution on Bumbleandbumble.com.
These guides introduced editorial content to the e-commerce site and exceeded performance goals in sales, clicks, and reception among leadership.
